Liv Committed is a celebration of the women who define what it means to ride with purpose — athletes, adventurers, and advocates who embody the values at the heart of Liv. An annual campaign series from 2020 - 2024, Bonnie Tu served as the culminating centerpiece.

BONNIE is a 16-minute documentary about what it took to get there, the risk, the resistance, and an unshakable conviction that women deserve better. As Bonnie herself put it: "A women's bike is not taking a men's bike and shrinking it and pinking it." It is the story of one woman's commitment to changing an entire industry — told in her own words, and in the words of those whose lives and careers her leadership made possible.

Created in partnership with Sourcy Film, I served as BONNIE’s executive producer and collaborated on a campaign that included a YouTube premiere, film festival appearances and international hosted screenings.

Earned media resulted in 9 unique stories (including PinkBike, Escape Collective, Bicycling, Gear Junkie, Yahoo Syndication) with 795M+ UVM.